My eBook

I decided to write my first eBook during the lockdown, June – September 2020. I had been brainstorming quite a few ideas until I settled on this topic and title – How To Build Your Brand As A Blogger.

I wanted to write on a topic that would help and inspire people in some way. Thereby, I chose to write about ‘blogging and branding yourself’ as a digital entity. I wanted to put together my practical knowledge, lessons learnt and expertise gained through years of experience in one single place in a form of a book.

My book is a comprehensive guide for newbie bloggers, content creators and writers who are waiting to thrive in the digital realm.

Well, it’s extremely important to create your own brand image in today’s time and age when things are so diverse and challenging. When you start something new, you know there are so many already who are doing exactly what you’d like to do. So, how do you stand apart?

You got to build your brand, especially if you are doing something of your own – like a blog.

You should read How To Build Your Brand As A Blogger if:

• You are clueless about how to start your own blog.
• You are a new blogger who wants to learn how to build your blog.
• You have been blogging as a hobby and now want to dive into professional blogging.
• You are a freelance writer/content creator and would like to start your own blog.
• You are just curious about blogging as a profession and would like to dabble into it.

A few excerpts from the book

“Your audience is your backbone. No matter how good you are, you are valuable only because of your readers and followers.

Therefore, it’s essential that you focus on garnering the right kind of audience right from the very beginning.

So, how to grow your audience on your blog + social media?”

“You got to understand why people follow blogs, YouTube channels or any form of social media – for honest opinion, practical information, help and guidance, and for something that they cannot find on traditional media.

People follow a blogger or a YouTuber for personal touch, for perspectives and inspiration.”

“Your brand has little value without specific goals. You got to be clear in your head about why you are doing what you are doing. Ask yourself why would you like your website traffic to grow? What’s your idea behind building your email subscribers? What’s your vision behind garnering a huge social media following?

Everybody has different goals and purposes. People write blogs for different reasons – to build their writing portfolio, to feel creatively satisfied, to build their own brand, to sell their products and services, or to connect to potential clients for collaborations.

The idea is – you got to be sure why you want to build your brand as a blogger. When you know why you are doing what you are doing, you have certain goals to achieve.

You can’t be aimless.

There has to be goals to give you a direction and help you take specific actions towards your success as a blogger.”

“There are bloggers and influencers who take up a lot of barter collaborations – they write, post pictures, draw audience engagement in exchange of a product or a service.

You shouldn’t work for a barter even as a newbie. Respect and value your own work before you expect anyone else to do so.

You have built your blog, your influence over your audience over the period of time. All of that is hard work. When you promote a product for free, you’re undervaluing your own influence.”

“Don’t ever have this attitude of ‘being satisfied with the creative freedom that you have, the ability to be your own boss, and money is not that important’. Money is important.

So, how do you monetize your blog?”

Read the whole book on Amazon Kindle.

A special note of gratitude to my blog readers

Thank you for following my blog for so many years! Your comments on my blog and social media, direct messages, and emails make my day. YOU have made me stick to blogging. I don’t think I would have been able to write this book without your sincere support through words of encouragement.

It’s my greatest honour to present my first eBook to you wonderful folks. If you choose to order it and read it, please do let me know. I’d be extremely happy to acknowledge it on my social media.

Below are snippets of some of the encouraging comments and emails that I have received from you guys –

Is How To Build Your Brand As A Blogger available as paperback?

I deeply regret for not being able to offer you the paperback version of the book in India, as Amazon doesn’t give that option to self-published KDP authors. It allows me to offer paperback only on Amazon.com (which would involve shipping charges as well). Thus, I’d encourage you to go for the Kindle version.

Nevertheless, if you still want to order the paperback of How To Build Your Brand As A Blogger, you can do it here.